Ignorance is Bliss ceramic tiles are glazed using pigments solely derived from industrial metal waste and by-products. Usually, these metals would be mined and undergo excessive processing. The amount of waste in the glaze is up to 40%, as ceramic glazes are a combination of base transparent glaze and pigments. Drinking water supply and soil remediation industries, which produce thousands of tonnes of residue per year and are the main suppliers of metal waste for Ignorance is Bliss ceramic tiles. The collection of 20 selected colours is the result of years of extensive research and experimentation. During the production process, each tile is touched by human hands around 9 times, leading to slight irregularities and subtle variations in shades. The collection has a distinctive look and feel and is intentionally formulated without poisonous lead and barium, which typically are common choices for bright colours. Designed with a responsibility to human and environmental health, Ignorance is Bliss ceramic tiles are on the way to becoming fully circular.